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Truth Agency

Integrated communications and public relations solutions
Authentic. Meaningful. Measurable.

Enter

Level 3/179 Flinders Lane, Melbourne 3000
hello@truthagency.com.au  |  0410 322 076





About Us

Managing Director Michelle Coffey founded Truth in 2014 with a simple, rock-solid conviction: integrity of advice and results-driven, measurable communications are fundamental to our clients’ success.

We believe communication, advocacy and engagement should be authentic, agile, intelligent, meaningful and measurable.

Truth actively seeks projects that bring our skills and experience to the table to address the things that matter to us – progressing society, diversity and gender equality, family and domestic violence, accessible education and training, clean energy and the environment.

Truth consultants have deep experience working in media, not-for-profits, corporates, industry and government. We grasp the fundamentals of complex challenges and develop the building blocks to tackle them with a highly strategic, creative and innovative approach. 

We also have significant political nous, having worked with federal, local and state governments as well as myriad government departments and agencies over the past decade.

When you work with Truth, you get access to our collective strategic communications thinking, expertise and hands-on approach.

It’s what makes us unique – and inspires loyalty in our clients.

Consultancy and Services

Whether you need to protect and enhance your reputation, a communications or public affairs strategy, advocacy and engagement advice, a new stakeholder engagement approach, a content and influencing storybank for your community or an audit of your current strategies, Truth can help you.

We offer the full suite of integrated communications activities including public relations strategy and campaigns, reputation and crisis management, media relations and media training, corporate and public affairs, advocacy, community engagement, government relations, digital communications, social media and influencer marketing.

Truth works with government departments and agencies, private industry, not-for-profit organisations and peak bodies.

Unlike the bigger agencies, we do not apply cookie-cutter strategies. Instead, we develop bespoke strategies and action plans that deliver for our clients.

We allocate project roles to specialist team members and collaborators to ensure the right fit of expertise and experience to deliver quality outcomes.



We specialise in developing public relations strategies and campaigns to help shape public perception for corporate, not-for-profit and government clients.
We proactively identify, anticipate and mitigate issues and manage crises to protect and enhance your reputation.
We take a strategic, targeted and nuanced approach to media relations to ensure the right audience, hears the right message, at the right time.
We develop communications strategies and campaigns to identify and engage with key stakeholders to achieve your objectives.
We devise and deliver campaigns across all tiers of government and we are listed on the Victorian Government MSR.
We curate and deliver measurable digital communications solutions, including a tailored approach to social media and influencer marketing.



Truth never hurts the teller.

- Robert Browning -



Case studies

Autism Partnership

Media Relations / PR Strategy and Campaigns

Victoria Law Foundation

Digital Communications / Media Relations / PR Strategy and Campaigns / Stakeholder Relations

Mushroom Group

Branding / Digital Communications / Media Relations / PR Strategy and Campaigns

No to Violence

Corporate and Public Affairs / Government / Issues Management / Media Relations / PR Strategy and Campaigns

RACGP: Time to Care Campaign

Corporate and Public Affairs / Government / Media Relations / PR Strategy and Campaigns / Stakeholder Relations

Paintback

Media Relations / PR Strategy and Campaigns / Stakeholder Relations

Ave Maria College: Brand Refresh

Branding

Ovarian Cancer Research Foundation

Corporate and Public Affairs / Media Relations / PR Strategy and Campaigns

Department of Education and Training

Corporate and Public Affairs / Government / PR Strategy and Campaigns

Family Violence Reform Implementation Monitor

Government / PR Strategy and Campaigns

Judicial Commission of Victoria

Corporate and Public Affairs / Government

Momentum Energy

Corporate and Public Affairs / Government / Issues Management / Media Relations / PR Strategy and Campaigns

Department of Justice and Community Safety

Corporate and Public Affairs / Government

Trinity College

Corporate and Public Affairs

GOTAFE

Media Relations / PR Strategy and Campaigns

Federation Training

Corporate and Public Affairs / Government / Media Relations

Insurance Council of Australia

Media Relations / PR Strategy and Campaigns

Medibank

Corporate and Public Affairs / Media Relations / PR Strategy and Campaigns

Victorian Auditor-General’s Office

Corporate and Public Affairs / Government / Media Relations

LaunchVic

Corporate and Public Affairs / Government / Media Relations

Ballarat Health Services

Corporate and Public Affairs / Government / Issues Management / Media Relations

Department of Environment, Land, Water and Planning

Corporate and Public Affairs / Government

Truth Collective

Contact Us

Say hello. Call our Managing Director, Michelle Coffey on 0410 322 076, email us at hello@truthagency.com.au