Media Relations / PR Strategy and Campaigns
GOTAFE is Victoria’s largest regional TAFE, with campuses in Shepparton, Wangaratta, Benalla, Seymour and Werribee.
Truth Agency was initially engaged by GOTAFE to provide issues management support. This broadened into developing a narrative for GOTAFE, conducting a brand audit, and developed an expansive communications strategy.
Truth Agency was initially engaged by GOTAFE to provide issues management support in 2018. This broadened into developing a narrative for GOTAFE, conducting a brand audit, and developing an expansive communications strategy, including a comprehensive digital communications framework.
Truth Agency went on to spend four months backfilling the role of marketing manager at GOTAFE, managing the team’s workflow and ensuring operational requirements were fulfilled. During this time, five successful graduation ceremonies were held, student engagement activities were embedded, and uniform, signage and digital media policies were approved by the Executive Team.
Truth Agency also managed the organisation’s digital media sites (i.e. Facebook, Twitter, Instagram, LinkedIn and GOTAFE CEO LinkedIn account), which observed a significant upsurge in engagement over our tenure. During this time, Truth Agency developed an overarching Social Media Policy as well as a comprehensive digital marketing strategy.
The overall spike in engagement over the nine months Truth was engaged was achieved through a combination of producing and publishing highly valued content, along with joining the public conversation where the GOTAFE audience existed. By tracking and measuring analytics each month, Truth ensured content remained carefully considered, highly purposeful and targeted.